ALCOA Sponsorship Guidelines
The Mission of ALCOA.
ALCOA, a partnership of organizations and individuals having
interest in the field of aging, encourages older Canadians
to maintain and enhance their well-being and independence
through a lifestyle that embraces daily physical activities.
ALCOA is governed by a small group of Guardians
who are responsible for the policy and program decisions of
the organization. Much of its work is directed by Roundtable
members. A small professional staff located in the
Greater Toronto area carries out many of the activities.
ALCOA accepts sponsorship from governments, individuals,
labour and the private sector to support its work. All forms
of support are gratefully acknowledged and publicly honoured
in information packages, newsletters, public announcements,
media releases and other materials as appropriate.
In the interest of maintaining unrestricted control of any
funds and assistance received to carry out our mandate, the
following guidelines have been developed to help sponsors
understand the nature of the partnership arrangements with
ALCOA encourages mutually beneficial joint ventures
between and among its members.
Note: From time to time, ALCOA participates in partnerships
or sponsorship agreements on behalf of alliances, coalitions
and organizations to which it belongs. In such instances,
there may be some deviation from the guidelines set forth
in this document.
1.1. All forms of donation, co-investment or sponsorship
must directly or indirectly relate to the stated goals of
1.2. ALCOA reserves the right to refuse or approve
any sponsorship or co-investment arrangements.
1.3. ALCOA reserves the right to terminate any sponsorship
agreement if activities of the sponsor become inconsistent
with the objectives of the mandate or mission of ALCOA,
or if the sponsor deviates from the specific terms of the
1.4. Sponsors cannot expect to influence ALCOA policies
or positions. These are the responsibility of the Roundtable
2.1. A sponsor or donor shall not directly or indirectly
state or imply in any promotional material, written or broadcast,
that its products or services are endorsed by ALCOA,
unless such endorsement is given in writing and approved by
2.2. A sponsor or co-investor shall not sell for profit any
product or materials created by ALCOA which are available,
free of charge, for public distribution.
3.1. Certain components of ALCOA projects may be suitable
for a single sponsor, and ALCOA may, at its
discretion, offer such components to individual sponsors or
donors. However, it shall always be understood that in instances
where projects have single sponsors such sponsors shall not
have controlling interests, nor shall they be seen to exert
undue influence on the project.
3.2 In situations where ALCOA has exclusive sponsorship
arrangements for a given project ALCOA shall not seek
other funding partners without prior consultation with the
4.1. A corporate sponsor who undertakes to produce or print
material incorporating ALCOA messages agrees to maintain
close liaison with ALCOA and to allow ALCOA
final approval of all text and graphics. ALCOA messages
incorporated in print material by the corporate sponsor will
include a credit to ALCOA in a manner approved by ALCOA.
4.2. ALCOA agrees to review the content and presentation
of sponsor-generated material in a timely manner and to provide
approval or direction in writing.
4.3. ALCOA agrees to provide sponsors with information
material, logo cuts and text and graphics as needed to maintain
the continuity of ALCOA's public image.
4.4. Sponsors agree that their corporate logos and identities
will be used discreetly and in a way suitable to the nature
of the project. Trademarks of ALCOA shall be used only
with the permission of ALCOA.
4.5. Unless special permission is granted, all material produced
on behalf of ALCOA for public distribution must be
made available in both official languages (English and French).
Specific language versions may also be produced (e.g. Chinese).
4.6. ALCOA shall negotiate appropriate acknowledgment
and credit for Project sponsors.
5.1 Both parties shall jointly agree on spokespersons and
define the limits of their role for that particular agreement.
5.2 ALCOA shall not knowingly enter into sponsor agreements
which will compromise existing sponsorship agreements made
by Roundtable members.
5.3 If potential sponsorship agreements for ALCOA
are judged not appropriate for ALCOA but possible for
a member(s) of ALCOA then ALCOA will notify
the appropriate members.
5.4 Similarly, ALCOA member(s) shall advise ALCOA
of potential sponsorship agreements as they are identified.
6. Contractual Arrangements
6.1. A written agreement between ALCOA and the sponsor
shall be drawn up specifying the duties and obligations of
each party. Agreements binding ALCOA shall be signed
by one or more signing officers of ALCOA.
6.2. Sponsors and donors agree that they are subject to all
laws of the land not specified in this agreement. Should a
sponsor or donor become the subject of a legal dispute, ALCOA
reserves the right to terminate sponsorship arrangements.
6.3. The agreement shall include an indemnity clause protecting
ALCOA and any of its member and contributing organizations
from prosecution resulting from a sponsorship agreement.
6.4. ALCOA agrees to provide, in a timely manner,
a full accounting of revenues and disbursements related to
the funded project. Such reports are normally part of the
organization's annual financial audit.
6.5. Every sponsor agreement shall have a start and finish
Accepted by the ALCOA Guardians on 1998 January 26
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